Make Hay While The Sun Shines: Music Download Service 7digital Riding The Coattails Of HTC

In the pre-app store days, getting your application or service 'on-deck', thereby shipping it pre-installed on millions of handsets, was the holy grail of mobile. These days, the market is little more open, thanks to the likes of the iOS App Store and Google Play, but it still pays to ride the coattails of a handset maker, especially if it ships in volume. And that certainly looks like the case with?music download service 7digital (which is half owned by HMV Group), and its partnership with HTC. Today the company is boasting that its 'integrated music download application' will?ship on 20 million HTC Android devices in EMEA by the end of 2012. Furthermore,?7digital is the only pre-installed music download store to be shipped with all HTC ICS Sense 4.0 Android devices in the region, including the Hero devices from the One Series.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/drOFfgUhQBc/

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