Tracing back history, banner ads were basically first made and shown in 1994. This was the time when marketing online was not really rampant. However, banner ads can be so in demand today. It is almost impossible for you to be able to land on a site that does not have any advertisement. When there are ads being placed on a website, the benefits can be seen towards the owner himself of the website.
When advertisers opt for banner ads, usually they are selling web property for services, advertorial use, products, or information. Indeed, as a site owner, you can very well earn when you make use of ad space for sale on your websites.
There can be different good things which banners can let you have. Basically, users who see those banners usually would be enticed to click to it so that they will know more on the advertiser. The moment users will click then this is now called the click through. The total number of these clicks will then be divided according to the numerals of impressions. You will then consider it as the ratio of the click through. Basically, when you are opting for this formula, you can already see if the banner is effective or not.
The space for ads can also give you another gain that is, letting the brand recognition a lot faster and easier. When you use to measure the click through, the information on the ads? performance and how it is doing currently in the online web market will be tracked all the time, unlike how traffic sites which cannot be that accurate. The great thing with click rates is that you are sure about the information since there is a formula you have to follow, unlike other surveys which may be affected by some other factors.
Yes all these can be enticing however there are also drawbacks. You always have to come with a warning. There are software items which can block those ads that can be annoying and irritating to the eyes of the users. People may be annoyed and irritated with the popup and other advertisements which are not nice to look at. The rise of pop-up and ad-blockers has been used all the time by users every time they don?t feel like seeing the ads.
Being in the online world, it needs new ideas and creations which you must give to them. You cannot simply just post any banner ads there; rather you must keep it artistic and informative. It is essential for advertisers that they maintain updates for their ads, or use other ads as alternative to avoid blocking of ads by users. People get bored easily especially if you have the same exact ads which they see all the time. Surely, when you know how to make it interesting for the users, you will have a brighter career online.
Constant changing of banner ads can lead to a negative effect on the site being advertised, this is true despite the fact that introducing new things online can be great. It can be common to see banners being placed on top of sites, as if they are huge billboards online. Well, personally I wound not care about it. This is because I like to see the title or the name of the site I am opening and not any ad which can ruin the view. Actually, there can be special sections for these banners to be put to. A skyscraper which has a size of 120?600, or a wide skyscraper sizing about 160?600 can be used as placement. It is not annoying but still catches awareness. These certain areas are great, especially because it is more to the center are are slightly lower on the page. In addition, the skyscraper type of ads do not at all interrupt the content of the web. These are the ads which usually are not being blocked.
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Source: http://www.divinewriters.com/2012/03/the-advantages-of-advertising-banner-ads-through-a-web-page/
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