[Excerpt] Fundraising: From $1,000 To $1,000,000

Editor's Note: The following is an excerpt from Onswipe CEO Jason L. Baptiste's new book The Ultralight Startup: Launching a Business Without Clout or Capital. If you pay attention to the headlines about startups getting millions of dollars of funding from investors, venture capitalists, or partnerships, you might think the fund-raising process happens overnight. It all sounds so easy: Some entrepreneur with a thousand dollars in his pocket creates a great PowerPoint investor presentation, secures a few meetings with important people, and bam! A handshake, some signatures, and the deal is done. The reality is a little trickier. Fund-raising is a process, and although the right pitch might come in handy, in this chapter I?ll discuss the practical start-to-finish way to think about fund-raising that will get you the money you want in the end.

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