Trusted Shops will be at Retail Business Technology Expo London from March
12 ? 13.?Jean-Marc No?l, managing director at?Trusted Shops, will hold a pecha kucha (20 slides in under seven minutes) presentation on?Trust ? the key factor in online shopping?at 10.40am on the first day of the event and also at 11.00am on 13th?of March.
On the first day of the event at 12pm, Andrew McClelland, managing director of IMRG, will be holding a presentation on Also Available on the High Street? The Expectations of the Digital Consumer.
Last year more than 6,000 visitors attended Retail Business Technology Expo along with 200 exhibitors.
Presentations:
Trust ? the key factor in online shopping
Although the internet is of high importance nowadays many internet users are still concerned about the risks when shopping online. Trust in online retail reduces these risks significantly and therefore contributes crucially to the economic success of online shops. But how to build consumer trust on the internet without spending millions of pounds on advertising? Learn how 14,000 accredited online retailers inspire trust to European consumers. Jean-Marc No?l, Managing Director at Trusted Shops, deals with the question of what exactly trust is, how it is built and how online shops can actively encourage customers? trust.
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Also Available on the High Street? The Expectations of the Digital Consumer
Less than 4% of consumers choose to do all of their shopping online, yet most purchase journeys involve digital channels as part of the process. How can retailers best serve the growing demands of this channel-hopping digital consumer? IMRG look at consumer behaviour in 2013 to help you understand.
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Source: http://www.trustedshops.co.uk/news/users-still-concerned-about-the-risks-of-shopping-online/
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