Thursday, March 7, 2013

Used Car Leads - DealerRefresh Automotive Technology Forums


Same question. The majority of my sales seem to be new. Obviously everyone will tell you it's important to update your inventory with photos and descriptions. From my experience, once I do that...we get a number of phone ups and walk ins because they have all the preliminary info they need.

On the flip side, if I have a used vehicle I just took in with no information updated, I get frequent emails asking for the price, mileage, photos etc. Of course quite often these don't lead to anything either because the price or mileage didn't match up with what they were looking for.

Does anyone have any advice on giving incentive/encouraging a customer to put in a used car lead rather than phoning or just walking in?

Obviously if we sell the car, either way it's great for the dealership...just not so much for me as I'm paid based on internet leads.

Source: http://forum.dealerrefresh.com/f46/used-car-leads-3160.html

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