Animation videos, unlike general videos, have the following characteristics:
Short, crisp and convincing: General videos are not only long but also fail to generate a uniform amount of curiosity for the whole duration they are played. At one point they are convincing, while at the other their effect goes down tremendously. This doesn't happen with animated videos which are short, sharp, crisp and convincing. Being short they are able to hold the attention of viewers for the whole duration they are played. An online video maker deliberately makes them short. They do this to let the viewers get engaged to them thoroughly and to make the video attention grabbing for their whole duration.
Technology: General videos don't use animation technology, whereas animated videos are primarily known for using it. Animation technology helps to propagate a video and its message faster. They make the best use of cartoon characters, who work as real actors in a video and thus make the video move ahead.
Quick popularity: General videos lack the basic and essential element in them. That is, they can't be shared by anyone even if one likes them. A character based video has the possibility of going viral within the moment of its release.
Life wise: General videos, unlike animation videos, are made to run for a fixed period of time irrespective of whether they are popular or not. This results into a shorter life span of general videos. Animated videos on the other hand are evergreen, they can be played as many times as one wishes.
To effectively advertise products create animation video which is professionally complete in all respects. Animation video can do what other means of advertisements cannot.
Source: http://1artsandentertainment.blogspot.com/2012/10/create-animation-video-which-makes-your.html
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